Who is good at clean beauty in Korea? Part1: Makeup

Recently, with the increasing global interest in vegan beauty, many vegan and cruelty-free clean beauty cosmetics have been introduced in the Korean cosmetics market. While skincare products often come to mind when thinking about #cleanbeauty, Korean cosmetics manufacturers have swiftly ventured into developing makeup products as well. Let's explore which brands are focusing on #cleanbeauty makeup development!

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K Beauty’s Clean Beauty part 1: Makeup Brand

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Fresian

• Fresian, which is frequently seen on SNS feeds these days, is a high-performance vegan makeup brand launched by LG Household & Health Care in 2022. In the era of "value consumption," where individuals choose brands based on their beliefs, Fresian is thriving in the growing vegan beauty market by combining the advantages and efficacy of makeup and skincare with sensory design.
  Drawing on over 50 years of research and expertise in makeup, Fresian encapsulates contemporary beauty inspirations. All products are crafted with vegan-certified formulas, and the brand has reduced carbon emissions by 28% compared to conventional PET by using bio-pet (containing 30% Bio-MEG derived from sugarcane) packaging.
  One of their popular products, the 'Egg-like Cushion,' is not only a hit in Korea but also in Japan. They have made efforts to minimize their environmental footprint by utilizing puff made from corn starch. This amalgamation of visually appealing aesthetics and the keyword "vegan" exemplifies a successful synergy in the realm of new K-vegan beauty.
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Fresian's Best Products

Egg Like Cushion (Vegan)

1. Vegan
2. Manufactured by L

Vita Ampoule Lipcerin

1. Vegan
2. Manufactured by F

Vegan Serum Lip Tint

1. Vegan
2. Manufactured by L

Sensual Vegan Lipstick Blur

1. Vegan
2. Manufactured by L

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Amuse

• Seoul-based vegan and wellness lifestyle brand, Amuse, has also played a pivotal role in igniting the K-vegan beauty trend, spreading a mood of happiness in everyday life. With a belief that only products born out of happiness can make our lives enjoyable, Amuse's beauty curation exudes bright and positive energy. At the core of the brand's identity lies five rules, with "veganism" leading the way.
  Amuse Wellness essence lies in releasing beauty products that have completed the stringent verification of France's 'EVE vegan' certification, which opposes animal testing, excludes animal-derived ingredients, and rigorously scrutinizes the entire product creation process from formulation to packaging. Additionally, they focus on developing formulas that go beyond the prejudice that "clean & vegan" cannot coexist with "high functionality & high efficacy," using naturally sourced healthy and clean ingredients.
  Furthermore, the brand firmly establishes its values by pursuing a joyful and inspiring Good Wellness Lifestyle Beauty. They also contribute to the animal rights movement by donating a portion of their profits to the 'Kara Animal Rights Action,' supporting the establishment of farm sanctuary facilities through the Amuse Wellness Project.
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Amuse's Best Products

Dew Power Vegan Cushion

1. EVE Vegan
2. FSC Certified, Soybean oil printing
3. Manufactured by K

Jel-Fit Tint

1. EVE Vegan
2. Allergen Free
3. FSC Certified, Soybean oil printing
4. Manufactured by C

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Lip & Cheek Healthy Balm

1. EVE Vegan
2. FSC Certified, Soybean oil printing
3. Manufactured by H

Eye Color Palette

1. Allergen Free
2. FSC Certified, Soybean oil printing
3. Manufactured by C

Vegan Soybean Hand Cream

1. Allergen Free
2. FSC Certified, Soybean oil printing
3. Manufactured by O
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Dear Dahlia

• When you mention Dear Dahlia, most people immediately think of its classic octagonal marble packaging design. However, what's even more noteworthy is that it's considered the first generation and the first domestic vegan beauty brand when discussing K-vegan beauty. Since its launch in 2017, Dear Dahlia has been leading the vegan beauty trend not only in the domestic market but also globally by offering 100% cruelty-free and vegan products, excluding animal-derived ingredients and animal testing, with Dahlia flower extract as the main ingredient.
  Dear Dahlia not only produces products certified by the international animal protection organization 'PETA' but also engages in various campaigns. Every November, on 'World Vegan Day,' they conduct campaigns opposing animal testing and advocating for animal protection. In 2019, they launched the animal love campaign 'Heart For Paw,' encouraging people to take hand heart photos with their pets and posting them on social media as a relay event, donating $1 to the international animal protection organization 'Humane Society International' for each post.
  In 2021, part of the proceeds from the holiday collection sales was donated to the 'World Wide Fund for Nature (WWF)', and they collaborated with 'Glad Hotel' to introduce a vegan vacation package, practicing eco-friendly marketing. In 2022, as part of a campaign to encourage the temporary protection and adoption of stray animals, they participated in the temporary protection of a stray dog named 'Ted' for about a month, continuing their proactive activities as a Korean vegan brand.
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Dear Dahlia's Best Products

Paradise Tinted Blooming Balm

1. Manufactured by K

Skin Paradise Sheer Silk Cushion

1. Vegan Society
2. Manufactured by K

Glitz Glow Highlighter

1. Manufactured by C

BLOOMING GARDEN Garden of lights palette

1. ECOCERT/USDA
2. Manufactured by K
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NUSE

• NUSE is a 'color care' brand that combines color and skincare. NUSE Color Care, which promotes healthy makeup, offers makeup products that not only provide skincare functions such as hydration, wrinkle improvement, and whitening, but also manage the skin through natural coloring that can be layered to enhance the skin.
  As you can see from the word 'color care', NUSE is a product that combines the pigmentation of makeup products and the efficacy of skin care items. We are offering a variety of products with proven efficacy, including Liquid Care Cheek, Color Care Lip Balm, Care Lip Ritual, and Care Tone Up. All products have completed clinical trials for elasticity, moisturizing, pore coverage, and hypoallergenicity, and have even been certified as vegan, raising even more expectations.
  Colored lip balms that add color to the lips and moisturize them are now widely available and well-made, but Nooz has also created a unique lip care product with a soft finish. Nuse's mousse Liptual contains ectoin, an active ingredient that helps lip care, and covers dead skin cells lightly and gently. In addition, they do not miss the soothing and moisturizing properties and also include Black Cica Complex in the liptual ingredients of the mousse.
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NUSE's Best Products

Care Liptual

1. Hypoallergenic test result: skin irritation index 0.00
2. A product that has been officially certified as vegan by the Italian V-Label, excluding animal ingredients and not tested on animals.
3. Manufactured by C

Mousse Care Cheek

1. A product that has been officially certified as vegan by the Italian V-Label, excluding animal ingredients and not tested on animals.
2. Manufactured by C

Mousse Liptual

1. A product that has been officially certified as vegan by the Italian V-Label, excluding animal ingredients and not tested on animals.
2. Manufactured by C
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Feev

• Feev gaining substantial popularity through Instagrammers' feeds with its easily recognizable rectangular bottle of "Hyper-Fit Color Serum" blush, marks its entry into the limelight. Launched in 2020 under the motto "The Beginning of a Radiant Vegan Life," Feev is a healthy vegan brand that presents clean products made with natural, environmentally conscious ingredients. With its iconic design and color spectrum, it proposes a vibrant, healthy glow look while also obtaining certification from 'EVE VEGAN' in France by excluding animal-derived ingredients and abstaining from animal testing.
  Feev not only focuses on skincare but also incorporates the active ingredient 'Betulin' from birch trees to protect the skin in its makeup products. It endeavors to extract Betulin without disrupting the environment. By using only birch trees supplied by Canada's Quebec Province's environmental protection system and local industrial circular economy, Feev practices environmental and sustainability measures with the use of safe and clean label ingredients from 'TERLYS', ensuring environmental conservation and sustainability.
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Feev's Best Products

Hyper-Fit Shimmering Serum

1. France Eve Vegan certification completed.
2. Manufactured by N

Hyper-Fit Color Cheek

1. France Eve Vegan certification completed.
2. Manufactured by N

Hyper-Fit Color Serum

1. France Eve Vegan certification completed.
2. Manufactured by N
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Unleashia

• Since its launch in 2019, Unleashia has gained popularity among TikTokers, becoming a "glitter hotspot." The brand showcases vegan beauty products that allow one to enjoy the beauty of everyday life like a festival, alongside making a better choice for the planet. All makeup products from Unleashia, officially registered with 'PETA', are crafted with cruelty-free and vegan standards, free from parabens, sulfates, and phthalates, using healthy ingredients, making them safe for both nature and the human body. Particularly, for eye makeup products, Unleashia utilizes naturally biodegradable glitters extracted from regenerated pulp, ensuring eco-friendliness.
  Moreover, most products use packaging made from recycled plastics (PCR), recycled PET (rPET), and eco-certified paper (FSC), aiming to continue sustainable practices. Additionally, Unleashia maintains its efforts for the environment by donating a portion of its sales revenue to the 'Animal Liberation Front' and other organizations, showing a continuous commitment to environmental causes.
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Unleashia's Best Products

Shaper Defining Eyebrow Pencil

1. Cruelty Free
2. Vegan
3. Manufactured by N

Get Loose Glitter

1. Cruelty Free
2. Vegan
3. Manufactured by N

Pretty Easy Glitter Stick

1. Cruelty Free
2. Vegan
3. Manufactured by B
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Concusion

In Korea, various vegan and cruelty-free clean beauty cosmetics continue to be developed and manufactured. There is a growing trend towards choosing products that not only promote healthy skin but also contribute to a healthier planet. It's important to note that just because a product is labeled as clean beauty doesn't mean it lacks effectiveness. Korean cosmetics labs are constantly developing remarkable efficacy and private label cosmetics with clean formulations.

We at Crescent Seoul are collaborating with excellent Korean cosmetics labs that can obtain vegan and cruelty free certification, including the manufacturers of k-beauty vegan cosmetics introduced in the article above. If you're looking to develop and manufacture excellent #cleanbeauty cosmetics, #vegan cosmetics, or #crueltyfree white label cosmetics in Korea, feel free to contact Crescent Seoul anytime. Thank you!

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