Our New Product
Development Process
1. Initial Consultation
Begin with a detailed discussion to understand your brand's vision, target audience, and product goals. This is where we gather essential information to lay the foundation for the product development journey.
2. Conceptualization
Our team of experts collaborates to brainstorm and conceptualize product ideas that align with your brand's identity and market trends. We consider ingredients, formulations, packaging, and more.
3. Ingredient Selection
With a keen focus on quality and effectiveness, we curate a selection of high-quality ingredients that will be the building blocks of your product. This includes sustainable and vegan options if desired.
4. Formulation Development
Our experienced chemists and skincare specialists create custom formulations that blend your chosen ingredients to achieve the desired product attributes, whether it's skincare, makeup, or other cosmetics.
5. Sample Creation
Once the formulations are ready, we produce samples of the products for your evaluation. These samples serve as a tangible representation of the concepts we've developed.
6. Testing and Evaluation
Rigorous testing is conducted on the samples to ensure they meet the highest quality and safety standards. We consider factors like texture, scent, effectiveness, and stability.
7. Feedback and Refinement
Your feedback is invaluable. We collaborate closely to refine the formulations and samples based on your input, ensuring the final products align perfectly with your brand's vision.
8. Packaging Design
Our design team creates packaging concepts that resonate with your brand identity while ensuring practicality and shelf appeal. You'll have the opportunity to review and provide feedback.
9. Prototype Production
With formulations finalized and packaging designs approved, we move on to producing prototypes that bring together the complete product experience.
10. Final Testing and Approval
The prototypes undergo final testing and quality assurance to guarantee they meet your expectations in terms of formulation, packaging, and overall product performance.
11. Full-Scale Manufacturing
With prototypes approved, we proceed to full-scale manufacturing, adhering to the highest industry standards and practices.
12. Quality Control
Every batch is subject to rigorous quality control measures to ensure consistency and excellence across all products.
13. Packaging and Branding Integration
Your approved packaging designs are seamlessly integrated with the finished products, resulting in a cohesive and visually appealing product line.
14. Delivery and Launch
Your products are packaged and prepared for delivery. We provide you with the final products, ready to be launched into the market with confidence.
15. Ongoing Support
Our partnership doesn't end with product delivery. We offer ongoing support, ensuring your brand's success through marketing guidance, product updates, and more.
Our original NPD process has these complex steps, but the above explanation is simplified to make it easier to understand.
