Who Are the Manufacturers of Gender-Neutral Beauty Items in Korea?

Recently, one of the rapidly growing trends in the beauty industry is gender-neutral beauty products. This movement, which aims to provide products that anyone can use, deviates from the traditional separation of beauty products based on gender and aligns with changing consumer values. Nowadays, consumers emphasize the right to choose products regardless of gender, leading to an increased demand for gender-neutral products. This article will explore how the trend of gender-neutral beauty is developing and examine the product development and branding strategies that reflect this trend.

 Background of the Gender-Neutral Beauty Trend

 The gender-neutral beauty trend stems from a social shift that emphasizes inclusivity. In the past, beauty products for men and women were strictly divided, but now, an era has opened where everyone can use the same products to express themselves. This change is also linked to a shift in aesthetic standards. People are increasingly moving away from traditional gender norms and placing greater importance on individual personality and preferences. Against this backdrop, gender-neutral beauty products are receiving increased attention.

‍

Characteristics of Gender-Neutral Beauty Products

 Gender-neutral beauty products possess characteristics such as neutral design, universal functionality, and natural scents and textures. Neutral design is an element that allows anyone to use the product comfortably without being bound by gender, while universal functionality refers to products that meet the diverse needs of consumers. Additionally, natural scents and textures are preferred by consumers and enhance the experience of using the product. These characteristics highlight why gender-neutral beauty products are beloved by many consumers.

‍

Product Development Strategies

 In developing gender-neutral beauty products, conducting diverse consumer tests is essential. This is an important process for determining whether the product is suitable for both men and women. Moreover, selecting neutral ingredients contributes to the universality of the product, and by employing formulations that encompass all genders, manufacturers can provide the best experience for consumers. Through this approach, manufacturers can introduce products to the market that anyone can use and enjoy, regardless of gender.

‍

Branding Strategies

 In branding strategies, inclusive marketing campaigns play a crucial role. When promoting gender-neutral products, it is necessary to convey an inclusive and approachable image to consumers. Engaging with diverse consumers through social media and sharing the product's value and story can also be effective. Branding through storytelling offers consumers opportunities to connect emotionally, significantly enhancing brand loyalty.

‍

Introducing Korean Gender Neutral Beauty Manufacturers and Products

1. Amorepacific

Amorepacific is a leading cosmetics company in Korea that offers a diverse range of products including skincare, makeup, and perfume. The company focuses on innovative product development based on natural ingredients and scientific research. Its brands, such as 'Hera,' 'Primera,' and 'Innisfree,' enjoy high recognition in both domestic and international markets.

Year of establishment: 1945
Representative product: Hera-Black Cushion, Primera-Alpine Berry Watery Cream

2. Gounsesang Cosmetic

Gounsesang Cosmetic specializes in developing cosmetics using natural ingredients and is well-known for its 'Dr.G' brand. The company offers products that are specifically designed to alleviate and improve skin troubles, providing consumers with safe and effective solutions.

Year of establishment: 2005
Representative product: Dr.G-Red Blemish Clear Soothing Cream

3. L&P Cosmetic

L&P Cosmetic is recognized for its 'Mediheal' brand, which specializes in a wide range of mask packs that address various skin issues. The company invests in continuous research and development to offer high-quality products.

Year of establishment: 2010
Representative product: Mediheal-Tea Tree Care Solution Essential Mask

4. F&Co

F&Co gained popularity through its 'Banila Co' brand, focusing on effective cleansing products and makeup lines. The company is known for its practical and innovative products, characterized by simple and elegant designs.

Year of establishment: 2008
Representative product: Banila Co-Clean It Zero Cleansing Balm Original

5. Able C&C

Known for its 'Missha' brand, Able C&C boasts excellent cost-performance and quality. The company offers a variety of skincare and makeup products that meet diverse consumer demands while continually strengthening its market position through innovation.

Year of establishment: 2000
Representative product: Missha-Time Revolution The First Treatment Essence

6. LG Household & Health Care

LG Household & Health Care owns premium brands such as 'SU:M37°' and 'Beyond.' The company develops products utilizing natural ingredients combined with advanced technology, and it pursues sustainable management while fulfilling its social responsibilities.

Year of establishment: 1947
Representative product: Beyond-Angel Aqua Cream, SU:M37°-Secret Essence

7. Cosmax

As an OEM/ODM specialist, Cosmax manufactures products for global brands. It possesses excellent research and development capabilities and quality management systems, establishing itself as a trusted partner by providing customized solutions.

Year of establishment: 1992
Representative product: Dear, Klairs-Supple Preparation All-Over Lotion, Krave Beauty-Matcha Hemp Hydrating Cleanser

8. Have&Be

Known for its 'Dr.Jart+' brand, Have&Be offers products with exceptional skin treatment effects. The company conducts research and development based on medical foundations and has gained high popularity in the global market.

Year of establishment: 2004
Representative product: Dr.Jart+-Cicapair Cream

9. Cosvision

Cosvision provides luxurious and innovative makeup products through its 'Hourglass' brand. The company combines sophisticated design with excellent performance, delivering high consumer satisfaction

Year of establishment: 2003
Representative product: Hourglass-Veil Translucent Setting Powder

10. Cosmecca Korea

Specializing in OEM manufacturing for various cosmetic brands, Cosmecca Korea focuses on developing customized products. The company aims for stable product supply through outstanding technology and quality control.

Year of establishment: 2001
Representative product: too cool for school-Fixing Nude Cushion

11. Kolmar Korea

Well-known for its 'Tony Moly' brand, Kolmar Korea emphasizes developing nature-friendly products. The company utilizes excellent technology and quality management to implement marketing strategies targeting specific consumer segments.

Year of establishment: 1990
Representative product: Tony Moly-The Chok Chok Green Tea Watery Cream

12. Winova

Winova is recognized for its 'Cell Fusion C' brand, offering products that focus on skin protection and improvement. The company develops trusted products by utilizing effective ingredients and enhances market competitiveness with luxurious packaging design.

Year of establishment: 2015
Representative product: Cell Fusion C-Laser Sunscreen 100

13. Nature Story

Nature Story emphasizes natural ingredients through brands like 'Alteya Organics,' providing healthy and safe cosmetics. The company strives for sustainable product development and has established itself as a trustworthy brand among consumers.

Year of establishment: 2015
Representative product: Alteya Organics-Rose Hip Oil

Conclusion

 The products mentioned above are all popular items designed to reflect the gender-neutral beauty trend, making them suitable for use by anyone, regardless of gender. Each of the manufacturers has achieved successful results in both the Korean and global markets. The gender-neutral beauty trend is not just a passing fad; it is a movement rooted in long-term shifts in consumer values. As a result, more and more brands are expected to launch products that transcend gender boundaries, and this trend is anticipated to exert a strong influence across the entire beauty industry. Through such strategies, the development and branding of gender-neutral products can enhance a brand's competitiveness and help secure a broader consumer base.

 Crescent Seoul is also committed to supporting the development of gender-neutral products that reflect customer needs. We are confident in our ability to continuously provide the technological expertise and customized production capabilities necessary for our clients to succeed in the marketplace through innovative approaches. If you want to manufacture Korean gender-neutral beauty items through OEM private labeling in Korea, please contact Crescent Seoul at any time.