Introduction to Korea’s leading cosmetics company, Part2 LG H&H

In part 2 of Korea's leading cosmetics company, we will introduce the brands of "LG Household&Health", which are continuously researching traditional raw materials and modern science that bring out oriental beauty.

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• LG H&H, along with Amore Pacific, is one of the two largest companies in the cosmetics industry in Korea and is a major affiliate of LG Group that produces and sells cosmetics, household goods, and beverages. The Korean private label cosmetics they produce are researched and developed in the company's own cosmetics laboratory, and cosmetics are manufactured in-house at a factory in Cheongju, Chungcheongbuk-do.
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• Since 2005, Forbes has analyzed the performance of the past five years for companies in the Asia-Pacific region with total revenue or market capitalization of more than $3 billion and annually selected and announced the top 50 promising companies with growth prospects.
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• LG H&H re-entered the food business with the acquisition of Coca-Cola Bottling Korea in 2007 and Diamond Saemmul in 2009. It also acquired The Face Shop in 2010 and Haitai Beverage in 2011, and the beverage business division of Youngjin Pharmaceutical and Japan's Everlife in 2013. etc. were also acquired. In November 2017, it acquired shares of Taegeuk Pharmaceutical and incorporated it as an affiliate. The reason is to strengthen the competitiveness of the derma cosmetics business.
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• LG Household & Health Care began in 1947 with the founding of Lakhee Chemical Industry, which had the ‘Lucky’ brand. After successfully developing Korea's first toothpaste, the company continued to grow by developing daily necessities. After the successful launch of Korea's representative hair care brand 'Elastine' in 2001, the company was divided into LG Household & Health Care. It has been producing household goods brands, cosmetics brands, and beverage brands for over 70 years and is considered one of Korea's leading cosmetics companies.
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• LG H&H Research Institute is conducting in-depth research on skin. One of their main research areas is the development of skin type segmentation and beauty solutions based on biometric big data. By analyzing the skin characteristics and genetic data of approximately 50,000 East Asians, including Koreans, they have developed a method to identify various skin characteristics such as skin wrinkles and pigmentation. We are discovering key genes involved. The goal is to find meaning in continuously collected genetic data and develop customized effective materials and prescriptions by segmenting customers' skin types according to the function of the genes. In addition to this research, we are continuously researching and growing numerous meaningful technologies, such as skin microbiome technology and technology to improve the delivery of active ingredients to the skin.

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LG H&H’s representative 13 brands

LG Household & Health Care is a large corporation that has more than 50 brands under its umbrella, including cosmetics brands, hair care, daily necessities, pet supplies, and beverage businesses, but we will select and introduce 13 cosmetics brands among them!

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The History of Whoo

• The History of Whoo is a global cosmetic brand loved not only in Korea but also in China, Japan, and the United States. Whoo creates excellent cosmetics with a concept that combines traditional Korean court culture with modern science. The product design also has oriental lines, embodying the beauty of the traditional Korean court while giving it a modern feel.
• Released Year : 2003
• Best Seller : Hwanyu Imperial Youth Master Cream

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OHUI

• OHUI is a brand that promises practical skin changes with advanced ‘De-Aging’ solutions. OHUI has 60,000 skin pattern codes obtained through skin research since 1997 and Based on analysis data of 830,000 types of effective substances, we find the causes of aging that appear differently depending on each skin type and time, and provide OHUI's unique ‘de-aging’ solution that slows down the speed of aging and reduces aging that has already progressed.
• Released Year : 1997‍
• Best Seller : The First SYM-MICRO ESSENCE

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Sum 37º

• Sum 37º is a cosmetics brand with the concept of delivering vitality from Mother Nature to the skin. They continuously research various natural ingredients to create products that deliver healthy energy to the skin. Sum 37º has TRU-ACTIVE™, which condenses 40 nutrients by fermenting 55 plant elements for 10 years, and BIOPEPTIDE 190™, a fermentation science ingredient that calms sensitivities through research on 190 microorganisms.
• Released Year : 2007‍
• Best Seller : Secret Essence Fundamental Treatment

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Belif

• Belif is a brand that inherits the knowledge of British herbalists and traditional herbal preparation techniques that have been in use since 1860 to create products that can honestly implement excellent ingredients and their efficacy on the skin. They create even more amazing true herbal cosmetics by combining natural herbs with excellent skin-improving effects and the safety of groundbreaking extraction with long-standing traditional methods.
• Released Year : 2010‍
• Best Seller : The true cream - Aqua bomb

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Code glokolor

• Code glokolor is a practical beauty brand that provides skin comfort based on a minimalist sensibility. As a representative example, Code's primer line is excellent, allowing any foundation to achieve the desired skin expression.
• Released Year : 2014
• Best Seller : Fix on primer

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Care Zone

• Care Zone is a mild, hypoallergenic brand developed by LG Household & Health Care researchers in 1998 to be suitable for sensitive skin, and started as a pharmacy-only product. It is now a derma cosmetic brand that offers solutions to skin problems to general consumers.
• Released Year : 1998
• Best Seller : A-Cure Blemish Quick Soothing Ampoule

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The Face Shop

• The Face Shop is a brand that goes beyond research on beauty obtained from nature and promises a higher level of clean beauty that also considers sustainable daily life with the nature that surrounds us. The Face Shop is a beauty brand that has truly led the trend since 2003 and consistently presents high quality products ranging from color cosmetics to basic cosmetics.
• Released Year : 2003
• Best Seller : The Therapy Vegan Blending Cream

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CNP Laboratory

• CNP Laboratory is a brand that started out by manufacturing and selling cosmetics containing functional ingredients so that people can maintain healthy skin at home after professional care using expert know-how. We believe that CNP Laboratory's mission is to develop the power to improve skin that is gradually losing its ability to survive due to external factors into healthy skin. Leading skin experts participate in product development through the CNP R&D Center and create truly healthy cosmetics without neglecting skin research.
• Released Year : 2000
• Best Seller : Propolis energy active ampoule

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VDL

• VDL is a Korean makeup cosmetics brand. They are a classic casual beauty brand that finds VDL's own standards rather than passing trends and expresses timeless values ​​through their cosmetics. Even now, more than ten years have passed since the brand was launched, their cosmetics have continued to gain popularity and maintain high quality.
• Released Year : 2012
• Best Seller : VDL Cover Stain Perfecting Foundation, Cheek Stain Blusher

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Beyond

• Beyond is a brand belonging to LG Life & Health that produces everything from basic cosmetics to body care products with natural methods. Beyond always strives to realize naturalism and at the same time adheres to the principle of making products only from raw materials and materials that consumers can feel safe about.
• Released Year : 2005
• Best Seller : Deep Moisture Smoothing Body Emulsion

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TPSY

• TPSY is a brand that maximizes (plumping) the brilliant moments of life and presents trendy cosmetics. They released lip plumper, liquid blusher, lip liner, and nail polish with an unusual package design.
• Released Year : 2017‍
• Best Seller : Juicy Lip Plumper

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Dr. Belmeur

• Dr. Belmeur is a trendy and sensuous Korean derma cosmetics brand based on the technology and expertise of LG Household & Health Care's derma research team. They are releasing hypoallergenic derma cosmetics that deliver pleasant energy from healthy skin using mild ingredients and safe prescriptions suggested by skin experts.
• Released Year : 2016
• ‍Best Seller : Advanced Cica Peptite Ampoule

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Hince

• Hince, one of the most popular emotional cosmetics brands in Korea, is also a brand of LG Household & Health Care. Hins is a Korean makeup cosmetics brand that places importance on atmosphere, and presents products with a dense and rich atmosphere. Hince's products, which are not just products that look good, are also of high quality and are highly regarded by the public.
• Released Year : 2018
• Best Seller : Second Skin Mesh Matt Cushion (Manufactured by Cosmax), True Dimension Radiance Balm (Manufactured by Intercos Korea)

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Concusion

LG H&H is one of Korea's leading cosmetics companies that has grown K-beauty through continuous research and development for over 70 years. In addition to the cosmetics line, they are able to carry out other businesses very well, so they may be complacent, but they always work hard to produce products that satisfy customers. They seem to be doing their best to maintain and grow their cosmetics brand concept. Most of the K-beauty products they sell are produced in their own research and development center, but as you can see in the text, LG Household & Health Care's products are sometimes produced by other famous manufacturers.

If you would like to cooperate with a domestic brand cosmetics manufacturer that LG H&H trusts and entrusts manufacturing to, please contact Crescent Seoul at any time.