Introduction to Korea’s leading cosmetics company, Part 1: AmorePacific

Did you know that the pioneers behind the creation and launch of cushion foundation were none other than a Korean cosmetics giant, Amore Pacific?
Let's take a closer look at AmorePacific, the leading cosmetics company in Korea.

• Amorepacific is a major cosmetics company that has played a pivotal role in the history of Korean cosmetics. Thanks to Amorepacific's ongoing efforts to enhance its competitiveness and continuous investment in Research and Development (R&D), it was recognized as one of Forbes' top 100 innovative companies in 2015. The following year, in 2016, it achieved the distinction of becoming the first Korean company to rank 7th among the world's top 100 beauty companies, as selected by Women's Wear Daily (WWD), a prominent fashion and beauty media outlet. 
• The origins of Amore pacific can be traced back to the Changseong Store, where Yun Dok-jeong (1891-1959), the mother of the company's founder, Jangwon Seo Seong-hwan (1924-2003), and a Kaesong merchant, began producing and selling camellia oil for hair since 1932. For over 70 years, Amore pacific has steadily developed and remains at the forefront of Korean cosmetics companies. 
• The inception of cushion products occurred in 2008 with the launch of the IOPE Air Cushion Foundation, which was the world's first cushion-type cosmetic. The cushion foundation stands as Amorepacific's flagship innovative product, gaining popularity not only in Korea but also worldwide.

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AmorePacific’s representative 15 brands

AmorePacific operates a total of 31 brands, including not only cosmetics brands but also various beauty care brands such as tea brands, body care brands, and hair care brands. Among them, I will introduce 15 cosmetic brands!

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AMOREPACIFIC

• AMOREPACIFIC is a luxury beauty brand that offers premium cosmetics containing AbsoluTea™, an ingredient derived from green tea specifically for the skin. Since its launch in 2002 in New York, a global trendsetter, AMOREPACIFIC has been adored by customers from beauty hubs worldwide, including China (Hong Kong), Canada, and Australia.
• Best Seller : TIME RESPONSE Intensive Renewal Ampoule

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Sulwhasoo

• Sulwhasoo is a premium cosmetics brand with the concept that beauty does not fade but evolves over time. To help women maintain a healthy glow at every stage of their lives, the Sulwhasoo Heritage Science Center provides products such as Korean ginseng and draws inspiration from ancient Asian medical books. Over the past 50 years, we have conducted extensive research on 3,912 types of medicinal herbs.

• Best Seller : FIRST CARE ACTIVATING SERUM VI

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LANEIGE

• LANEIGE is a brand that values ​​the value of water and has been participating in activities to preserve water resources for the past 10 years. Among the products, skin care products that sufficiently replenish skin moisture are representative, and base makeup products are also evaluated as excellent.
• Best Seller : Water Bank Blue Hyaluronic Intensive Moisturizer

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Mamonde

• Based on the relationship between skin and plants, Mamonde presents gentle and effective products through a clean beauty philosophy and 30 years of continuous research into the ideal combination of active ingredients. It is also a clean beauty brand that spreads positive impacts on skin health, the environment, and society.
• Best Seller : ROSE WATER TONER

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Innisfree

• Innisfree is an environmentally conscious beauty brand. Innisfree pursues highly effective, clean, skin-conscious beauty and promises to minimize its impact on the environment. Innisfree is one of Korea's representative "road shop" brands and has steadily gained popularity among people.
• Best Seller : Innisfree Green tea seed hyaluronic Serum (Manufactured by Cosvision)

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ETUDE

• Etude is Korea's representative makeup brand that shares and spreads kitschy makeup culture. High-quality makeup products at affordable prices have been steadily gaining popularity among young women for decades.
• Best Seller : Double Lasting Vegan Cover Foundation (Manufactured by Cosvision)

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HERA

• Hera is a Seoul-based contemporary beauty brand that defines and creates trends in beauty standards that convey Korean beauty and its values ​​to the world. Hera Makeup pursues perfection and sophistication in beauty. A decade ago, Hera was widely perceived as a brand used only by middle-aged women, but through a successful image transformation, it has now become a sophisticated cosmetics brand that encompasses all generations.
• Best Seller : HERA Black Cushion

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HOLITUAL

• HOLITUAL is a home aesthetic brand that provides professional-level, highly effective products and rituals rooted in the skincare expertise and innovative technology of aesthetic experts. Combining Amorepacific's innovative technology with the know-how of Asian estheticians, HOLITUAL delivers the benefits of professional treatments and sensual rituals.
• Best Seller : HOLITUAL Core Lift Activating Serum

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Primera

• Primera goes a step beyond traditional skincare, which primarily addresses visible skin issues, and offers more comprehensive skincare solutions that prioritize maintaining the skin's health and youthful appearance over the years. Primera relies on Phytobiotics™ to play a central role in this fundamental skincare solution. It is renowned for not only strengthening the skin barrier but also enhancing skin defense mechanisms and maintaining skin elasticity through 3D skin barrier care. The synergy with peptides ensures long-lasting improvements in skin health.
• Best Seller : Primera Organience BR Toner

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IOPE

• IOPE conducts comprehensive research throughout the entire process, from skin analysis to materials and technology. Through in-depth research on skin, it accurately diagnoses customers' skin conditions and safely and effectively delivers highly beneficial ingredients to the skin using specialized technology.
• Best Seller : Iope Super Vital Serum

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Hanyul

• Hanyul identifies the unique benefits held by each natural ingredient found in Korea's environment and reawakens the enduring vitality that these ingredients have accumulated throughout their presence in people's lives. Hanyul develops processing methods that efficiently extract the advantages of each natural ingredient using modern technology inspired by generations of wisdom passed down through the ages.

• Best Seller : Pure Artemisia Watery Calming Cream

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Espoir

• Espoir is a makeup cosmetics brand that sets trends. It is known for its high-quality products, recognized by consumers across various categories, including base makeup cosmetics such as foundation and cushion foundation, eyebrow products, eye shadow palettes, lip tints, and lipsticks. It consistently receives excellent reviews

• Best Seller : Real Eye Palette All New (Manufactured by COSMAX)

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AESTURA

• AESTURA is a derma cosmetic brand that pursues healthy beauty of the skin through dermatology. AESTURA's products are supplied to dermatologists and are also introducing products that are effective in strengthening the barrier of extremely sensitive skin.
• Best Seller : Atobarrier 365 Cream (Manufactured by Cosvision)

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ODYSSEY

• ODYSSEY is a premium skincare brand for men launched in 1996, which aims to offer and deliver care products for a premium lifestyle.
• Best Seller : Skin Refiner

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B.Ready

• B.READY is a total styling brand for men who are comfortable expressing their unique vibes. It is popular among young men who embrace it.
• Best Seller : B. READY Blue Cushion (Manufactured by Cosvision)

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Concusion

Amorepacific is a Korean cosmetics conglomerate leading K-beauty. For 70 years, it has produced trustworthy beauty products through continuous research and development. Most of the K-beauty products they sell are produced in their own research and development center, but as shown in the text, other famous manufacturers sometimes produce Amorepacific’s products.

If you would like to work with a Korean private label cosmetics manufacturer that Amorepacific trusts and entrusts manufacturing to, please contact Crescent Seoul at any time.

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